Protect-A-Bed

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Trends from Spring 2018 High Point

As seen in Sleep Retailer

Meaningful Retail Solutions

At the spring High Point Market, manufacturers truly kept the retailer in mind. Numerous brands highlighted new or expanded programs and strategies that prioritize retailer business needs. Manufacturers are aware of retail’s current struggle with online competition and of the consumer’s shifting expectations of the shopping experience. From educating the retail sales associate, providing post-purchase support, offering private label services to telling compelling brand stories, these bedding and mattress companies offer comprehensive support to set retail partners up for success and help them compete in today’s market.

 

Protect-A-Bed

Launched in January 2015, Protect-A-Bed’s e-learning platform, PAB-U, has supported the brand’s retail partners for a while now. With training modules available in English, Mandarin, and Spanish, the comprehensive support system provides retailers a deeper understanding of the products offered by Protect-A-Bed, enabling them to speak knowledgeably with customers and more effectively market their offerings. Protect-A-Bed not only provides retailers with all the products they need to make sales but also the tools and know-how to sell them. As PAB-U continues to gain popularity among retailers, the brand has enhanced the program with new modules, resources and in-person support from Protect-A-Bed staff members.

Visit protectabed.com

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