Protect-A-Bed

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Sleep Savvy Las Vegas Update

As featured in Sleep Savvy and BedTimes

Pillow heads

While some companies opted to streamline their product offerings, Protect-A-Bed moved in the opposite direction. The Chicago-based accessories supplier added 43 pillows, bringing its pillow offerings to 50 ($50 to $200). Getting fitted for the right one is easy using Sleep Tailor, an interactive sales tool that takes consumers’ measurements. A display of pillows emblazoned with headshots of Protect-A-Bed salespeople added a fun touch to the showroom display.

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