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REM-Fit partners with FMG

As seen in Furniture Today.

CHICAGO – REM-Fit, the sleep brand that is a division of Protect-A-Bed, announced a newly minted partnership with the Furniture Marketing Group, a leading networking and buying group, officials said.

“REM-Fit has been on an incredible growth curve since our official launch during Summer Market,” said Kevin Houston, senior manager of REM-Fit. “We have not only opened many doors across the country, but we’ve seen palpable improvements in our retailers’ businesses. We anticipate that our partnership with FMG will drive growth to new levels.”

Introduced at the Summer Las Vegas Market last year, REM-Fit brand stores are designed to help retailers increase their incremental mattress and sleep accessory sales through a combination of enhanced marketing, engaging display and unique product offerings. The program features a designer in-store buildout, marketing support and an exclusive online-to-in-store sales program that gives physical retailers a share of online sales from their area, officials said.

FMG's more than 100 members operate approximately 850 storefronts in 48 states, Canada, and the Bahamas.

“We strive to help our members stay ahead of the curve, and throughout our twenty-eight years of operation, we’ve always worked to know what is next in furniture retail,” said Mike Herschel, FMG’s executive director. “When we were presented with the opportunity to partner with REM-Fit, there was a lot of excitement on our end. We hope the innovative REM-Fit store platform will unlock many new opportunities for FMG retailers.”

John Rachid, president of Protect-A-Bed, said FMG is a good partner for the REM-Fit brand.

“Whether developing new products or approaching resource constraints, both REM-Fit and FMG share a focus on exploring new ways of doing business and innovating existing models,” he said. “That is why we are proud to announce that FMG is the exclusive buying group of REM-Fit Brand Stores. We are confident that by providing FMG members the first t right to host a REM-Fit store in their region we will be building mutually beneficial business relationships that last.”

REM-Fit is an active lifestyle bedding and technology brand focused on driving the development of sleep technology. With offerings that include activity and sleep trackers, recovery-enhancing mattresses, high-quality bedding and ZEEQ, the world’s first smart pillow, REM-Fit provides full sleep systems designed to improve rest and recovery, officials said.

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