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Protect-A-Bed Brings Premium Pillow Line to High Point

Excerpted from Furniture World

Protect-A-Bed recently announced that it will bring its massive new pillow offering and newly upgraded sleep technology to its 5000 sq. ft. showroom (IHFC, M633) at the High Point Market (April 14-18).

The new offering features 3 new pillow lines, each with integrated cooling fabrics and five fill variations designed to deliver the specific support, comfort, and adjustability each customer needs.

“By combining Protect-A-Bed’s expertise in a healthy bed with the latest sleep and material science, we are able to deliver the perfect combination of comfort and support for practically anyone, and further enhance the benefits of any mattress,” comments John Rachid, President of Protect-A-Bed. “We are truly excited to share this innovative new line to our retailer partners attending High Point.”

With over 40 pillow options, consumers can choose the pillow that will suit their needs best, but how can retailers ensure that shoppers are selecting the right pillow?

“Creating the perfect pillow mix is only half of the equation”, comments Warrick Bell, VP of Product Development at Protect-A-Bed, “the other half is ensuring that the right pillow gets to the customer. That is why we’ve integrated the new pillow line-up into SleepTailor.”

SleepTailor is Protect-A-Bed’s interactive in-store display that combines the user’s preferences for features and sleeping positons with image data. In real time, SleepTailor then combines these multiple data points using a proprietary algorithm and biomechanics model to recommend pillows that are tailored specifically to each user for proper alignment and preferences.

“Thanks to SleepTailor, a customer can feel confident he or she is choosing the right pillow,” James Bell, CEO of Protect-A-Bed said. “They don’t have to think about variables like height, density, and position, instead we take their information and offer the ideal solution. It truly removes the guesswork out of buying a pillow.”

Following is an overview of Protect-A-Bed’s expanded pillow line:

  • 43 new pillow models
  • Five fill variations
    • Classic, Memory Foam, Memory Foam Clusters, Classic Hybrid (innerspring), Memory Foam Hybrid (innerspring)
    • Each fill is available in three firmness levels
  • Three high-tech outer fabric line options
    • Snow – Nordic Chill fiber for superior cooling
    • Crystal – Blend of Nordic Chill and Tencel® fabrics for cooling and moisture wicking properties
    • REM-Fit – A combination of Re-Ax Unleashed and Nordic Chill provide cooling, flexibility and moisture control benefits
  • Full integration into SleepTailor
    • Provides effortless, interactive pillow selection
    • Ensures proper alignment and support
    • Drives excitement and engagement on the sales floor

REM-Fit Brand Stores

The Protect-A-Bed High Point showroom (IHFC, M633) will also feature REM-Fit products and displays including a line of REM-Fit mattresses, the newly debuted ZEEQ Smart Pillow series and the rapidly growing REM-Fit Brand stores. Designed to boost incremental mattress sales by offering a proven alternative bed-in-a-box program to retailers, REM-Fit brand stores provide retailers with an opportunity to boost traffic and sales in one.

Interested parties are encouraged to visit the Protect-A-Bed and REM-Fit showroom to learn more about how to increase performance by Growing the Retail Basket.

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