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Trends From Market: Winter 2018 Las Vegas



Proclaiming “We’ve got a head for pillows” as its newest campaign at the Winter Market, Protect-A-Bed takes its pillow know-how to the next level. The retail-centric company of “Grow the Retail Basket” fame has done an outstanding job of communicating each of its pillows’ benefits in an easily accessible manner, actually building the branding into the pillows themselves. To further assist both RSAs and consumers, Protect-A-Bed’s diagnostic Sleep Tailor system has been updated to reflect the company’s full line of pillows and improving the user interface, simplifying the process of navigating the many options. Protect-A-Bed’s REM-Fit brand brings a more athletic approach to accessories, with a strong focus on recovery and performance. The brand’s popular ZEEQ smart pillow continues to receive accolades, its revolutionary technology and smart home integration taking it above and beyond “just” a pillow. Clever design combined with innovative textiles and exemplary retail support ensures that Protect-A-Bed will continue to be a leader in the accessories category.


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