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*TEST* Protect-A-Bed Expands Product Line For Winter Markets

As featured in Furniture World

PhotoCaption
The outer fabric, snow, includes a Nordic chill fiber for superior cooling.

Protect-A-Bed recently announced their largest selection of pillow models in market history.

The product line expansion, which encompasses 43 new pillow variations, is aimed to provide the perfect pillow for every sleeper, regardless of body type, pain points, and personal comfort preferences.

“Consumers often go to great lengths to select a mattress that best provides support, firmness, and comfort, then use whatever pillow they happen to have,” said Warrick Bell, VP of Product Development at Protect-A-Bed. “Ideal sleep and satisfaction cannot come from a mattress alone, it’s time for sleepers to have a true choice when it comes to pillows.”

“To really get the most out of a bed, it has to be thought of as a complete system,” added John Rachid, Protect-A-Bed President. “A bed is only effective if the pillow, mattress and bedding work together to achieve the correct support and spinal alignment. By offering a full range of pillow models, we are able to deliver the perfect combination for practically anyone, complement any quality mattress, and help provide pain-free sleep.”

Bell explained that while over 40 pillow choices could be daunting to a consumer, the pillow line expansion actually simplifies choices by leveraging Protect-A-Bed’s interactive point of sales tool: SleepTailor.

Introduced in summer of 2017, SleepTailor takes an image of a bedding shopper, and then guides the shopper through a series of questions that cover dimensions, personal preferences, and other important details. In real time, SleepTailor then combines multiple data points using a proprietary algorithm and biomechanics model to recommend pillows that are tailored specifically to each user for proper alignment and preferences.

“Thanks to SleepTailor, a shopper can feel confident he or she is choosing the right pillow,” James Bell, CEO of Protect-A-Bed said. “They don’t have to think about variables like height, density, and position. It truly removes the guesswork.”

Following is an overview of Protect-A-Bed’s expanded pillow line:

 

  • 43 new pillow models
  • Five fill variations
    • Classic, Memory Foam, Memory Foam Clusters, Classic Hybrid (innerspring), Memory Foam Hybrid (innerspring)
    • Each fill is available in three firmness levels
  • Three high-tech outer fabric line options
    • Snow – Nordic Chill fiber for superior cooling
    • Crystal – Blend of Nordic Chill and Tencel® fabrics for cooling and moisture wicking properties
    • REM-Fit – A combination of Re-Ax Unleashed and Nordic Chill provide cooling, flexibility and moisture control benefits
  • Full integration into SleepTailor
    • Provides effortless, interactive pillow selection
    • Ensures proper alignment and support
    • Drives excitement and engagement on the sales floor

 

REM-Fit Brand Stores
The Protect-A-Bed showroom located in B-900 of Las Vegas Market Center, will also feature REM-Fit products and displays including a line of REM-Fit mattresses, newly debuted ZEEQ Smart Pillows and the rapidly growing REM-Fit Brand stores. These brand stores are designed to boost incremental mattress sales by offering a proven alternative bed-in-a-box program to retailers. With innovative displays, award winning product and an industry-first web commission program, REM-Fit brings innovation to the sales floor.

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