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Protect-A-Bed blows out premium pillow assortment

Excerpted from Home & Textiles Today

Chicago – In a bid to dominate the premium pillow business, Protect-A-Bed has massively expanded its product line.

The line expansion encompasses 43 new pillow variations.

“Consumers often go to great lengths to select a mattress that best provides support, firmness, and comfort, then use whatever pillow they happen to have,” said Warrick Bell, VP of product development. “Ideal sleep and satisfaction cannot come from a mattress alone; it’s time for sleepers to have a true choice when it comes to pillows.”

The pillow line expansion leverages Protect-A-Bed’s interactive point of sales tool, SleepTailor, to keep the assortment from overwhelming consumers with choices. Introduced last summer, SleepTailor takes an image of a bedding shopper and then guides the shopper through a series of questions that cover dimensions, personal preferences, and other important details. It combines the data points using a proprietary algorithm and biomechanics model to recommend pillows best suited to each user.

“Thanks to SleepTailor, a shopper can feel confident he or she is choosing the right pillow,” James Bell, ceo of Protect-A-Bed said. “They don’t have to think about variables like height, density, and position. It truly removes the guesswork.”

The expanded pillow line includes:

  • 43 new pillow models
  • Five fill variations: Classic, Memory Foam, Memory Foam Clusters, Classic Hybrid (innerspring), Memory Foam Hybrid (innerspring)
  • Each fill is available in three firmness levels
  • Three high-tech outer fabric line options
  • Full integration into SleepTailor

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