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Pillows proliferating at Protect-A-Bed; 43 new models set

Excerpted from Furniture Today

CHICAGO – Pillows are proliferating at Protect-A-Bed.

The sleep accessories company, based here, is announcing the largest pillow expansion in its history, with a new line encompassing 43 pillow variations. That line is designed to provide the perfect pillow for every sleeper, regardless of body type, pain points, and personal comfort preferences, officials said.

“Consumers often go to great lengths to select a mattress that best provides support, firmness, and comfort, then use whatever pillow they happen to have,” said Warrick Bell, vice president of product development at Protect-A-Bed. “Ideal sleep and satisfaction cannot come from a mattress alone. It’s time for sleepers to have a true choice when it comes to pillows.”

“To really get the most out of a bed, it has to be thought of as a complete system,” said John Rachid, Protect-A-Bed’s president. “A bed is only effective if the pillow, mattress and bedding work together to achieve the correct support and spinal alignment. By offering a full range of pillow models, we are able to deliver the perfect combination for practically anyone, complement any quality mattress, and help provide pain-free sleep.”

Bell said that while more than 40 pillow choices could be daunting to a consumer, the pillow line expansion actually simplifies choices since it fully leverages the capability of Protect-A-Bed’s new interactive point of sales tool: SleepTailor.

Introduced last summer, SleepTailor takes an image of a bedding shopper, and then guides the shopper through a series of questions that cover dimensions, personal preferences, and other important details. In real time, SleepTailor then combines multiple data points using a proprietary algorithm and biomechanics model to recommend pillows that are tailored specifically to each user for proper alignment and preferences, officials said.

“Thanks to SleepTailor, a shopper can feel confident he or she is choosing the right pillow,” said James Bell, CEO of Protect-A-Bed. “They don’t have to think about variables like height, density, and position. It truly removes the guesswork.”

The 43 new pillow models are offered with five fill variations: Classic, Memory Foam, Memory Foam Clusters, Classic Hybrid (innerspring) and Memory Foam Hybrid (innerspring). Each fill is available in three firmness levels.

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