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Protect-A-Bed touts digital marketing bona fides

As featured in Home & Textiles Today and Furniture Today

Sleep solutions provider also working to drive online traffic, sales

Protect a Bed

Chicago – Protect-A-Bed said it is continuing to invest in digital market to support online retail operations.

“When we took a hard look at the bedding industry, we realized that our retail partners have strong core competencies around merchandising and sales, but not necessarily in the digital space,” said James Bell, CEO of Protect-A-Bed. “That is precisely why invested in a digital team who can provide the resources and expertise our partners need to offer their consumers a robust Omni-channel shopping experience.”

A few of the key offerings of its digital team include:

  • In-house video and photography that uses cutting-edge equipment and an internal studio space to produce high-end visual content free of charge for all Protect-A-Bed accounts.
  • A strong social media presence, with over 50,000 followers on social channels for the Protect-A-Bed brand and over 100,000 for the REM-Fit brand. As a part of the Marketing Toolkit available to all retailers, Protect-A-Bed and REM-Fit provide ready to use social media posts and imagery.
  • Content designed for traffic and to create an audience for its brands and retail accounts.
  • The Web Commerce Program offered to REM-Fit brand stores, which provides them with commissions on online purchases in their area.

“The first and foremost thing on our mind is always How to Grow the Retail Basket,” said John Rachid, president of Protect-A-Bed. “This investment has allowed us to drive sales to our brick and mortar retailers, and increase performance across the board. We know that consumers who shop both online and in brick and mortar spend 20% more than in brick and mortar alone, so it’s essential for us to bring these destinations together.”

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