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HFN - The Mattress Revolution

Excerpted from HFN December 2017 Cover Story "The Mattress Revolution"

REM-Fit debuted the REM-Fit brand store-within-a-store initiative this year to help local and regional retailers reclaim mattress sales through an in-store and digital program. At about 400 to 500 square feet, the in-store display ?really stand out in a sea of whiteness," said John Rachid, President of Protect-A-Bed, REM-Fit's parent company, while the digital component, which includes mobile, targets consumers in those specific areas. "It looks different than anything in the bedding department." After a successful test, the program is rolling out to several retailers, with 13 locations slated to open by the end of the year, he said.

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