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Excerpted from BedTimes Magazine

Protect-A-Bed personalizes pillow shopping for consumers

protect a bed sleep tailor

Tailored fit Using biomechanical models, this in-store tool from Chicago-based Protect-A-Bed is designed to help shoppers find their perfect pillow.

Chicago-based Protect-A-Bed gave retailers a sneak peek at a technology it will roll out in January. Called Sleep Tailor, the interactive in-store tool asks consumers qualifying questions and scans their body to find the right pillow for them. The recommended pillows will give the sleeper proper head and neck alignment.

“It takes (the choice) from 30 pillows to four,” said Jeff Faye, manager of marketing communications and public relations.

It also gives people a reason to go into a store. Research shows that half of online purchasers visited a brick-and-mortar store first, said Kara Lineal, vice president of marketing. This year, the company added 15 REM-Fit-branded sections in stores that sell bedding in Missouri and Texas. Protect-A-Bed expects to open 200 departments in the next two years.

Also in the works is a plan to connect Sleep Tailor with the company’s REM-Fit and ZEEQ mobile apps. Its REM-Fit brand includes technology such as wearable activity monitors and nonwearable sleep trackers. ZEEQ, launched in 2016, is a smart pillow with speakers, Bluetooth and Amazon Alexa connectivity, data tracking, music, snoring cessation and other features.

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