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Protect-A-Bed names Mackey SVP of sales

Excerpted from Furniture Today

CHICAGO – Protect-A-Bed has named industry veteran Keith Mackey senior vice president of sales.

Mackey comes to Protect-A-Bed from Serta Simmons Bedding, where he served as senior director of the Strategic Retail Group.

He manages all of Protect-A-Bed’s sales divisions, reporting to Protect-A-Bed President John Rachid.

“Keith is an exceptionally talented leader who is uniquely qualified to lead our sales team to accomplish our goal of helping our customers Grow the Retail Basket,” Rachid said. “He has a proven track record of developing teams of execution champions. In short, he is an ideal fit for Protect-A-Bed and our team. As an industry leader, it is important for our organization to continually push forward. Keith’s innovative approach and bold thought process continues the Protect-A-Bed focus on being retailer’s number one choice when it comes to bedding accessories.”

Mackey has spent the past 30 years in the furniture and bedding industry, building a strong background in and understanding of the furniture retail field, Rachid noted.

“Since my first job in the warehouse, I’ve been fortunate enough to work my way up through regional management, operations, merchandising, marketing and strategy,” said Mackey. “What drew me to Protect-A-Bed is the way the company understands and works with retailers, I firmly believe that between my experience and Protect-A-Bed’s focus on its partners, we can achieve great things.”

“Who better to drive our Grow the Retail Basket strategy than someone who understands every facet of retail?” said Protect-A-Bed CEO James Bell. “We feel that Keith is the sales leader that will propel our continued growth.”

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