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Protect-A-Bed sees 30 REM-Fit brand stores in 2017

CHICAGO — Protect-A-Bed sees a major expansion of its REM-Fit brand in retail stores this year, company officials said.

The active lifestyle bedding and sleep technology brand is currently featured in 15 locations in the Midwest and Southwest, and more are on the way.

“We started our brand store concept for REM-Fit in the St. Louis market, and customers responded better than we had imagined,” said James Bell, CEO of Protect-A-Bed. “Because of this success, we’re planning to grow our footprint to more than 30 REM-Fit stores across the country in 2017.”

The new REM-Fit stores occupy a portion of a retailer’s floor space as brand stores. The stores offer all of the existing REM-Fit products, including a selection of bedding, adjustable pillows, sleep and activity trackers, sleep monitors and mattresses. Each brand store combines display and build-out features designed to drive interest and sales in the products, officials said.

“When we opened our first REM-Fit location just 10 months ago, it was a major milestone for the REM-Fit brand,” said Bell. “We’re looking forward to helping more people reach their sleep and fitness through our expansion into brick-and-mortar stores, where they can experience the products first-hand.”

John Rachid, Protect-A-Bed’s president, said the REM-Fit retail program lets retailers tap into the growing interest in boxed bedding products.

“In 2017, more than 10% of the retail dollars for mattress are being done by bed-in-the-box programs,” he said. “The REM-Fit program provides brick and mortar retailers the opportunity to capture incremental dollars that are being spent online.”

He said the REM-Fit Brand Store Program helps retailers unlock an end-to-end bed-in-a-box program that allows them to more effectively compete both locally and digitally.

“Because our program covers everything from store design and build-out to marketing, sales support, and no-management web sales, we’re seeing both a high rate of adoption and value that creates incremental growth,” Rachid said.

The REM-Fit store program includes bed-in-a-box and accessory programs aimed at incremental growth, display and store build-out features, sales support and training, rapid fulfillment and inventory stocking, and complete omni-channel marketing, including a web sales commission program, officials said.

Protect-A-Bed has a REM-Fit store presentation set up at its Las Vegas Market Showroom, World Market Center B-900.

REM-Fit was introduced in 2014. With offerings that include activity and sleep trackers, recovery-enhancing mattresses, bedding, and ZEEQ, a smart pillow, REM-Fit provides full sleep systems designed to improve rest and recovery, officials said.

Read the original article at Furniture Today.

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