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Home & Textiles Today - REM-Fit expands shop-in-shops

Protect-A-Bed division plans to operate 30 shops by year-end

Chicago – Protect-A-Bed’s REM-Fit brand is expanded its in-store shop concept to 15 locations, with more on the way.

The active lifestyle bedding and sleep technology brand’s current shops are located in the Midwest and Southwest. By the end of 2017, the company plans to operate 30 locations across the country.

“We started our brand store concept for REM-Fit in the St. Louis market, and customers responded better than we had imagined,” said James Bell, CEO of Protect-A-Bed. “We’re looking forward to helping more people reach their sleep and fitness through our expansion into brick-and-mortar stores, where they can experience the products first-hand.”The new REM-Fit stores occupy a portion of a retailer’s floor space as brand stores. The shops are stocked with a selection of bedding, adjustable pillows, sleep and activity trackers, sleep monitors and mattresses.

“In 2017, over 10% of the retail dollars for mattress are being done by Bed in the Box programs. The Rem-Fit program provides brick and mortar retailers the opportunity to capture incremental dollars that are being spent online,” said John Rachid, president of Protect-A-Bed.

Read more at Home & Textiles Today.

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