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Furniture Today - Top-of-bed options build solid following

Health, wellness focus

With increased awareness and education in recent years, consumers have become more concerned about their health and are willing to spend more on products that provide health and wellness benefits. The Better Sleep Council consumer survey says 22% of sleep products consumers are “wellness seekers.”

Chicago-based supplier of protective bedding products Protect-A-Bed supports its customers with signage, product demos, in-store displays and videos focused on driving education and conversion.

“There is no single means of increasing ticket growth. Instead, we put the customer at the center of everything we do and work with them to change mindsets on how sleep accessories are essential to success. Then, we provide programmatic support across six key areas of marketing, product, display, training, service and trust,” said John Rachid, president of Protect-A-Bed.

Read more at Furniture Today.

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