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5 Bedding Trends from the 2017 Winter Las Vegas Market

Excerpted from Sleep Retailer

Protect-A-Bed

Product Focus Protect-A-Bed

Protect-A-Bed has been a leading provider of quality bedding protection products for 17 years. Today, the company’s line-up includes more than 1,8000 SKUs that deliver exceptional comfort and support across a wide range of product categories. Though the top-of-bed market has grown significantly over the years, it still remains an untapped resource for many retailers. In drafting its vision for 2017, the Protect-A-Bed leadership recognized this potential—and set out to design a program that would leverage its expertise in the category to help retailers accelerate their profits. With the goal of boosting add-on sales, the company unveiled its multi-level “Grow The Retail Basket” campaign at market. Designed to improve retailers’ incremental revenue, this new campaign focuses on six core areas of support: marketing, product, display, training, service and trust. In addition to customized in-store signage and display materials, the company is investing in more omni-channel marketing strategies that will boost awareness and drive more traffic to retailers. With a renowned RSA training program and best-in-class customer service, the company is dedicated to delivering real solutions for the individual needs of its retail partners. Not only does this new campaign underscore the intrinsic value of Protect-A-Bed’s accessories line-up, it provides actionable support for all retailers looking to boost their sales. Visit protectabed.com.

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