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Protect-A-Bed launches 'Grow the Basket' campaign

LAS VEGAS – Success in the bedding category means more than just trying to drive growth through higher mattress sales tickets, according to bedding veteran John Rachid.

Rachid, who was named president of sleep accessories supplier Protect-A-Bed last year, said his company will help its dealers be more successful this year with the launch of its “Grow the Retail Basket” campaign.

Read more at Furniture Today.

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