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Protect-A-Bed Names 2017 “The Year of the Retail Basket”

Protect-A-Bed recently announced the kickoff of their new marketing and support campaign, “Grow the Retail Basket”, designed to help retailers increase revenue through improving an often under-developed area of the business: Top-of-bed accessories.

Throughout the last two years, the bedding industry has been focused on increasing average unit prices. “As we have seen marginal increases in average unit selling price for mattresses over the last four years, and future increases are projected to shrink in the next three years, we believe retailers must increase their focus, efforts and strategies beyond just unit selling price to be successful in today’s retail market,” said John Rachid, President of Protect-A-Bed. To accelerate sales increases and profits in 2017, Protect- A-Bed believes retailers will need to increase their focus on and commitment to add-on sales, making 2017 the “Year of the Retail Basket”.

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