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Protect-A-Bed puts a push on top-of-bed accessories

Declares “The Year of the Retail Basket”

Las Vegas –Protect-A-Bed’s new “Grow the Retail Basket” campaign is designed to help retailers increase revenue through boosting sales of top-of-bed accessories.

“As we have seen marginal increases in average unit selling price for mattresses over the last four years, and future increases are projected to shrink in the next three years, we believe retailers must increase their focus, efforts, and strategies beyond just unit selling price to be successful in today’s retail market,” said John Rachid, president of Protect-A-Bed.

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